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Arezzo, Lugano and Stellina chairs in a high rise living room at dusk
Living spaces

The room you live in, transformed at night

A media room keeps the windows, the conversation and the everyday comfort, then becomes a theater when you want one. The technology stays out of sight until it is needed.

The short answer

What is a media room?

A media room is a living space designed to double as a home theater. It keeps daylight and everyday use, then turns into a theater with a large display or drop-down screen, hidden in-wall and in-ceiling speakers, motorized shades and comfortable seating. It is used every day, for movies, sports, music, games and gathering.

Designed for everything, not just films

Media rooms host the game on Sunday, homework on a Tuesday and a movie on Friday. The seating has to work for conversation and for viewing, the lighting has to feel like a living room, and the technology has to vanish when it is not in use.

How we hide the technology

Projectors tuck into soffits or cabinets, screens drop from the ceiling, speakers sit behind fabric or flush in the walls and ceiling, and equipment lives in a closet or rack room. Motorized shades handle the light. One button takes the room from family room to theater.

Media room or private cinema?

If you want the deepest blacks and reference sound, a dedicated room wins. If you want a room the family uses every day, a media room usually does. Many homes have both. Our comparison guide walks through it, and the cost guide covers budgets.

Design notes

What makes the room work

Light control

Motorized shades and a screen or display chosen for the light in the room.

Hidden speakers

In-wall and in-ceiling Atmos speakers, often behind fabric, so the room stays residential.

Drop-down screens

A screen that disappears into the ceiling when the room is a living room again.

Seating for life

Modular sofas and motorized lounge seating that work for conversation and for films.

Acoustic comfort

Discreet treatment that tames echo in rooms with glass and hard floors.

One touch

Scenes that set lights, shades, screen and sound together from a remote, keypad or phone.

Arezzo, Lugano and Stellina chairs in a high rise living room at dusk
Media room with a charcoal Montclair sofa facing a projection screen framed by lit shelving
Media room with charcoal Arezzo seating, a large screen and floor to ceiling sheer curtains
Library style media room with a charcoal Greenwich sofa, bookshelves and a billiards table
Bright modern media room with a large wall screen, white sectional seating and wood floors
Navy Lugano sectional facing a curved screen in a modern media room
Warm living room with a sand colored Montclair sofa, a floor lamp and wood paneling
Seating for this room

CinemaTech models we often specify

Questions we hear often

Can a media room with windows still look great?

Yes. Motorized blackout shades handle evening films, and for daytime viewing we use a bright display, a direct-view LED wall or an ambient light rejecting screen.

Will the speakers be visible?

They do not have to be. We use in-wall and in-ceiling speakers, often behind acoustically transparent fabric or micro-perforated grilles that paint to match the room.

What seating works best in a media room?

Deep modular sofas such as CinemaTech's Greenwich and Montclair, or the motorized CinemaTech Living models Arezzo, Lugano and Stellina, which look like living room furniture and recline like theater seats.

Cognac, green and ivory CinemaTech Living chairs in front of a backlit onyx wall

A conversation about your theater

Tell us about the room, the way your family watches, and the feeling you want when the lights go down. We will bring CinemaTech's design team, our engineers and a plan.

Or call us at (781) 333-8003